Emma Mills-George is a strategic marketing and growth leader recognized for building brands, driving patient acquisition, and scaling high-performing teams in complex, high-growth environments. She brings deep expertise across brand strategy, digital growth, and organizational transformation, with a strong track record of translating insight into measurable impact. 

Prior to joining The Fertility Partners, Emma was a founding team member at Twig Fertility, where she led corporate strategy and growth marketing, supporting the company through its early-stage expansion. Earlier in her career, she worked as a management consultant in London, UK, advising organizations on strategy and operational performance, and previously held marketing roles within a luxury hotel group in the West Indies. 

Emma holds a Master of Science from the London School of Economics and a Bachelor of Arts from the University of Toronto. 

As Vice President, Marketing at The Fertility Partners, Emma is focused on building a scalable, patient-centered marketing engine that strengthens brand trust, supports clinic teams, and drives sustainable growth across the network.