Performance Marketing Specialist (Contract)
Job Description

We’re looking for a data-driven Performance Marketing Specialist to join our growing in-house marketing team. In this role, you will plan, execute, and optimize multi-channel digital campaigns designed to drive patient acquisition and brand growth across The Fertility Partners network.

You’ll lead paid media strategy and performance across search, social, and display -working closely with brand, content, and lifecycle marketing to deliver integrated, high-performing campaigns that support people on their path to parenthood.

Duties/Responsibilities

Campaign Planning & Execution

  • Plan, launch, and optimize paid campaigns across Google Ads, Meta, and other digital channels.

  • Manage budgets and pacing across multiple clinics, brands, and markets.

  • Build and maintain campaign governance: naming conventions, UTM structures, and tracking ensure clean, reliable reporting.

  • Develop audience and testing strategies to improve conversion rates and reduce CAC.

  • Maintain always-on campaigns while activating priority “burst” campaigns for high-impact procedures or geographies.

Optimization & Full-Funnel Performance

  • Manage end-to-end funnel optimization - from ad to landing page to consultation booking.

  • Conduct A/B and multivariate testing (creative, audiences, messaging, landing page flow).

  • Lead core SEO activities (keyword research, on-page optimization, ranking performance monitoring) to strengthen search visibility.

  • Monitor analytics dashboards, track KPIs (CTR, CVR, CPL, CAC, ROAS), and proactively recommend optimizations.

Cross-Functional Collaboration

  • Partner with lifecycle/CRM to ensure smooth handoff from lead to consult and improve conversion beyond lead generation.

  • Collaborate with clinic marketing partners to align campaigns with clinic capacity, seasonal demand, and patient needs.

  • Work closely with brand and content teams to ensure creative consistency across ads and landing pages.

Compliance & Governance

  • Ensure campaigns comply with regulatory, ethical, and platform requirements for healthcare marketing.

  • Maintain guardrails for medical terminology, testimonials, and claims to uphold patient trust.

Required Skills/Abilities

  • Hands-on experience with GA4, Google Ads, Meta Ads Manager, and marketing automation platforms.

  • Strong analytical mindset with the ability to interpret data and translate insights into action.

  • Experience with A/B testing, CRO methodologies, and attribution frameworks.

  • Working knowledge of PowerBI (or similar analytics tools) is a plus.

  • Highly organized, proactive, and comfortable managing multiple campaigns simultaneously.

  • Collaborative mindset, motivated by helping teams and patients succeed.

Education and Experience

  • 5+ years of experience planning and managing paid media campaigns (search, social, display) with a strong track record of improving performance.

  • Experience in healthcare, wellness, or regulated industries is preferred.

  • Experience managing multi-location or multi-brand accounts is an asset.

How to Apply

To apply for this opportunity, please submit your application via the LinkedIn job posting.