The Fertility Partners ("TFP"), Canada’s leading platform of fertility practices, announced today the rebrand of its Vaughan and Newmarket clinics to Generation Fertility. Formerly operating as Procrea Fertility since 2011, the new Generation Fertility name and look reflects the expertise and energy of its growing physician team. In addition, the Newmarket clinic reopened its doors today at a larger and newly renovated facility minutes away from its long-standing location.

“Our Generation Fertility team has been trusted for nearly a decade for their expertise in providing some of the most successful fertility treatment outcomes,” says Dr. Andrew Meikle, TFP Founder, CEO & Executive Chairman. “We’re excited to be launching a new name and look for the clinics that matches the team’s reputation as one of the most innovative, caring and inclusive fertility care practices in the country.”

High demand and positive patient response in the northern Greater Toronto Area have prompted this expansion. The growing clinics recently welcomed two new reproductive endocrinologists and infertility specialists, Drs. Ingrid Lai and Michael Hartman. Both physicians grew up in the northern GTA and are pleased to practice in this community they call home. They join Drs. David Gurau and Tiao-Virirak Kattygnarath who look forward to continuing their practice under the new clinic name. 

The newly renovated Newmarket clinic opening today is located at a new address: 1111 Davis Drive East, Unit 39. The modern facility will be freshly renovated with expanded capacity and ample convenient parking to meet growing patient demand. The Vaughan clinic will continue at its existing address at 955 Major Mackenzie Drive West, Suite 400. Two clinic locations in Quebec (Quebec City and Gatineau) will continue to operate as Procrea Fertilité.

The team at Generation Fertility is highly committed to helping those seeking assisted reproduction services thrive on their journey to parenthood. The clinical team brings a multidisciplinary approach to fertility care that recognizes the vital influence of physical and emotional well-being on fertility health and treatment outcomes.

Generation Fertility is the clinic of choice for those who seek a caring and personalized approach to their fertility treatment through services that support the whole you. We have operated since 2011 as Procrea Fertility in Vaughan and Newmarket, and in 2021 adopted the Generation Fertility name. We are one of Canada’s leading fertility centres with some of the most successful rates of pregnancy.  With a state-of-the art laboratory and deeply experienced doctors, we can support the myriad paths to parenthood. Our advanced treatments include IVF, Preimplantation Genetic Testing (PGT-A) and egg freezing. Services are provided in English and Cantonese. We aim to make our services entirely inclusive of gender and sexual diversity. 

For more information, please visit the Generation Fertility website.